1. GENERAL PRINCIPLES
2. INFORMATION WE COLLECT
Website. Coors may collect information about you when you register to become a member of the Website. In addition, Coors keeps a record of the email addresses of those who communicate with us via the Feedback tool. Coors also collects both aggregate and user-specific information on what web pages consumers access or visit, and information volunteered by the consumer, such as survey information and contest application information.
Purchases. Coors may also collect information about you when you purchase products from it by telephone, mail, fax or on-line. The information collected may include your name, address, company name, telephone number, fax number, email address and credit card information.
Complaints. Coors may collect information about you if you contact Coors with a consumer complaint or request. The information collected may include your name, address, telephone number, email address, date of birth and facts regarding the complaint or request.
Marketing Research. In addition, Coors may collect information about you if you participate in any Coors marketing research. The information collected may include your name, address, telephone number, email address, date of birth, gender, income and facts regarding your consumer habits and preferences.
Contests and Promotions. Lastly, Coors may collect information about you if you participate in any Coors contest or promotion. The information collected may include your name, address, telephone number, email address, date of birth, and facts relevant to the contest or promotion participation.
3. USE OF PERSONAL INFORMATION
Coors uses your personal information for one or more of the following purposes: (1) identify who you are; (2) improve the content of the Website; (3) personalize the content or layout of the Website for consumers; (4) notify consumers of updates to the Website; (5) contact consumers for marketing purposes; (6) improve its products and services; (7) process and ship your order for products; or (8) process your consumer complaint or request.
5. DISCLOSURE OF PERSONAL INFORMATION
Except as set out below, Coors will not sell, transfer or disclose any of your personal information to any third party without your consent.
Certain personal information may be disclosed to third parties solely for the purpose of processing or arranging delivery of your order or processing your complaint or request. Coors may also disclose your personal information to third parties who administer contests, promotions and on-line activities on its behalf. In addition, Coors must provide your personal information in response to a search warrant or other legally valid enquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by law. Coors may also disclose personal information to assist it in collecting a dept owed by you.
6. SECURITY SAFEGUARDS
Coors understands the importance of protecting your personal information and uses the latest Internet security protocols to protect personal information collected through the Website. However, you should be aware that the Internet is not a secured medium. Therefore, Coors does not represent or warrant the complete security of the personal information provided by you to Coors through the Website. You understand that you are providing such information to Coors at your own risk.
7. HOW TO CONTACT COORS
If you do not want to receive email from Coors, please either modify your communication preferences on the Website or go to the "contact us" link on the Website and send an email with "unsubscribe" in the subject line. If you would like to review or update the personal information in your customer record or withdraw your consent for the collection, use or disclosure of your personal information, or if you have any inquiries, please contact:
Molson Legal Department - Privacy Officer
33 Carlingview Drive
Fax: (416) 679-0630