Legacy

In 1873, Adolph Coors set out to build a quality brewery and ended up creating a legacy. Obsessed with quality and craftsmanship, he set up shop in Golden, Colorado. He knew that to brew an exceptional beer, you needed exceptional ingredients. So, he went straight to the source for his key ingredient — the clean, fresh water of the Rocky Mountain springs.

Born in the Rockies in 1978 and brewed in Canada since 1984, the legacy of that lager has been protected and preserved just as intended. Every Coors Light is lagered, filtered and packaged at the edge of freezing. The result is the clean, crisp taste of the mountains.

Coors Light was born in the mountains. And the same way that Adolph Coors knew the secret to crafting a legacy-defining lager laid in the Rockies, we know that our beer has to stay true to that mountain spirit. That’s why Coors Light is lagered, filtered and packaged as close to freezing as possible so every batch comes as cold as the Rockies. And our brewmasters taste-test every batch 250 times, so that every Coors Light you reach for has been brewed to meet the high standard Adolph Coors set back in 1873.

We still aim for that standard today, every day. The mountains still inspire us, still call to us, the same way they did to Adolph Coors when he first arrived in Golden all those years ago, looking for that special ingredient. And when you’re just about to experience one of those moments that you can’t wait to be a part of — whether it’s a BBQ in your friend’s backyard or that cottage weekend you’ve been planning all summer — we know they’re calling you too.

Coors Light debuted in the US in 1978, introducing beer lovers to The Silver Bullet for the very first time. Next, in 1984, Coors Light began brewing in Canada, finally giving those in the great white north a taste of the Rockies. Today, we're proud to bring Coors Light to beer enthusiasts across the globe, in Europe, Asia, Latin America, Australia, and the Caribbean.